Cameron Schwab is an experienced CEO, leadership coach and organisational specialist. He works with Boards, CEOs and executive teams, as well as coaches and coaching teams, to build leadership capability, particularly as it relates to organisational performance and transformation.
He has been a leader in the dynamic, heavily scrutinised and multifaceted professional sports industry for over 30 years in the major Australian sporting competition, the Australian Football League (AFL).
His leadership career commenced at just 20 years of age, overseeing talent identification and player recruitment at the Melbourne Football Club. He was appointed CEO of the Richmond Football Club at age 24, the youngest in the history of the AFL. For the next 25 years, he was CEO of three AFL clubs, Richmond, and the Melbourne and Fremantle clubs, ranking him in the eighth longest serving CEO in the 150 years of the sport. He was also CEO of the AFL’s Official Website, www.afl.com.au.
Cameron’s expertise centres on performance turnaround through strategic renewal, innovation and commercial enhancement by building organisational capability and creating clarity of focus. He is a positive and creative thinker and communicator with highly developed strategic skills, and a track record of unifying organisations whilst navigating periods of genuine adversity and change.
He holds an MBA and Master of Marketing from the Melbourne Business School. He has also completed the Advanced Management Program (AMP) at the Harvard Business School, as well as the Harvard program on Board Effectiveness. He is a Vincent Fairfax Fellow of the Centre of Ethical Leadership (CEL) at University of Melbourne.
“Your first loss is your best loss” Allan Jeans, Hawthorn coach
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