Why market research is the key to brand loyalty

Why market research is the key to brand loyalty

Your business is customer-focused, right? Everything you do is for the customer. So, why are you struggling to get them to remain loyal to your brand? The answer is simple.

If you want customers to come back, you have to give them a great experience at every level, every time.

Let’s say that again. Say it out loud if you want to.

If you want customers to come back, you have to give them a great experience at every level, every time.

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Success comes with risks: Are you willing to take them?

Success comes with risks: Are you willing to take them?

Have you ever stopped to reflect on what success looks like to you? Most of us have a dream of becoming ‘successful’, but our dreams can look very different. They could include a nice house and car, having a life-long partner and kids, becoming a CEO, joining a rock band or simply having the time and space to do what we want. Sometimes, we define our success by someone else’s standards. Whether this is done consciously or unconsciously, we end up living life by default and not design. Social norms can dictate what we ‘should’ or ‘shouldn’t’ be doing with our lives and we can end up fearing the consequences of not fitting in.

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Why self-improvement needs to begin on the inside

Why self-improvement needs to begin on the inside

"Do unto others as you would have them do unto you".

Matthew 7:12 NCV, see also Luke 6:31

This fundamental moral principle has appeared in many religions and cultures over thousands of years and it continues to be relevant today.

It’s a simple philosophy that we all genuinely believe we follow, but some of us are much better at it than others. This is especially true of the leaders around us and in the media. It’s not hard to see that some have become too self-absorbed to notice how their behaviour affects others. Some may never have known and others simply might not care. Yet, how leaders treat others will often determine their success.

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3 golden rules for effective leadership

3 golden rules for effective leadership

"Do unto others as you would have them do unto you".

Matthew 7:12 NCV, see also Luke 6:31

This fundamental moral principle has appeared in many religions and cultures over thousands of years and it continues to be relevant today.

It’s a simple philosophy that we all genuinely believe we follow, but some of us are much better at it than others. This is especially true of the leaders around us and in the media. It’s not hard to see that some have become too self-absorbed to notice how their behaviour affects others. Some may never have known and others simply might not care. Yet, how leaders treat others will often determine their success.

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How to build a mentally healthy team in a growing business

How to build a mentally healthy team in a growing business

“Adam Trippe-Smith is also no stranger to burnout. As an entrepreneur, he was a co-founder of easyCar.com in London, co-founder of McLaren Vale Beer Company, co-founder of the Independent Brewers Association, founder of Kegstar and founder of The Balmain Ball. In other words, he’s been busy.

In his interview on The Mentor List, Trippe-Smith described the ups and downs of his entrepreneurial journey. As well as sharing his successes, he was quite open about the delayed effect his years of constant activity had on his mental health.”

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Disruption in healthcare advocacy – fixing an ailing system

Disruption in healthcare advocacy – fixing an ailing system

“Tony McGinn knows how to get things done.

Through his company, MCM Entertainment, he has been a driving force behind media content production and syndication in the Australian music industry for several decades. His company created ways to create and transport several kilograms of pre-recorded large audio tape reels via courier to hundreds of radio stations across the country so that shows like Take 40 Australia could be aired at the same time each week. Then they had to collect the tapes and bring them back to start the whole process again for the next week. Later, the tapes were replaced by CDs and, eventually, by digital platforms.”

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Change Happens! How to Make it Work for You

Change Happens! How to Make it Work for You

“Are you the sort of person that likes to know what they’ll be having for lunch in 3 weeks’ time or where every cent of your money goes?

Maybe you prefer to leave each day totally unplanned or you have no specific goals, budget or savings?

Or, maybe you’re a bit of both? Most of us do sit somewhere in between. You might have plans or routines in some areas of your life but be happy to drift through others. Is that a conscious choice, though?”

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How Small Steps Lead to Giant Leaps

How Small Steps Lead to Giant Leaps

“You’ve heard the saying, ‘If nothing changes, nothing changes”. It makes sense, doesn’t it? We can’t expect to improve something without changing it in some way. So why is it that many of us allow our careers (or our lives) to fall into monotonous patterns?

We don’t start out that way. Babies are fascinated by new things, even something as simple as the feel of grass. Toddlers spend whole days exploring and pushing their boundaries. Schoolchildren build up their knowledge year after year. If we go on to further study, the habit continues. However, many of us lose the habit of learning once we join the workforce. We may gain more knowledge or skills incidentally but not always as a result of deliberate or planned progression. Why not?”

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Why It’s OK to Reinvent the Wheel

Why It’s OK to Reinvent the Wheel

“Can you imagine what the world would be like if we never developed new ideas or new ways of doing things? We’d be right back in the pre-historic ages with no fire, tools or clothing. But even then, there were some groups who didn’t catch on. It’s hardly surprising that they weren’t the one that survived and evolved.”

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How to Engineer your Career

How to Engineer your Career

“Before technology took over kid’s lives, many were budding engineers, building the things they wanted from scratch in their backyards. A classic example is the humble billy cart. For decades, early last century, almost every suburban street in Australia was full of them.”

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The best networking return on investment you can get.

The best networking return on investment you can get.

“Have you seen the ‘Compare the pair’ superannuation ads on TV? The ones that show 2 people at similar stages of life along with their superannuation values? The ads then cut to the same people some years later and compare their super values again. The point of the ads is to highlight the different returns on investment between the person who paid attention and invested strategically and their counterpart who did nothing. The person who paid attention and made intentional changes to their super ended up with a significantly greater return on investment.”

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3 common job search roadblocks and how to jump them

3 common job search roadblocks and how to jump them

“What do you do when you’re ready to take the next step in your career and you know exactly what you want to do, but there are too many obstacles in the way? Do you:

A: Give up and say it’s all too hard, or

B: Look for different ways to get to where you want to go?

(Hint. The answer is B.)

Sometimes it can be hard to see how you can change your situation, but if you know where to look and are prepared to step outside your comfort zone, you can still get your dream job. Let’s look at three of the most common roadblocks that might be sitting in the middle of your career pathway and how you can get around them.”

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Who really decides the content you see online?

Who really decides the content you see online?

“How do you feel about receiving targeted advertising?

Does it make your life easier or are you concerned about the possible consequences, such as a reduction in privacy?

Not sure what I mean? Let me explain.

Targeted advertising is only delivered to specific groups of potential consumers, as opposed to mass-marketing. While non-digital advertising has often been targeted, digital advertising lifts the possibilities to an astronomical level. For example, marketers might only want to promote their goods to the under 25’s or to women looking to buy a car. They do this by using information gathered from your previous searches and purchases that’s probably still sitting in your browser.”

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6 ways to refocus your mind at work

6 ways to refocus your mind at work

“The biggest challenge in the 21st Century is choice. There is too much choice … You can’t do everything. There are too many things to listen to. Too many books to read. Too many things you want to get done. Whether it’s take care of the trash, clean the house, renovate the back porch, go to the gym, go hiking, have a holiday, take care of your marriage, take care of your kids, advance your business, get some part-time education – there’s too much to do.”

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Is passion an essential job requirement?

Is passion an essential job requirement?

“Do you remember the mix of job advice you were given when you left school? Were you encouraged to pursue your dreams, to look for traditionally ‘safe’ jobs or to apply for any job going until you worked out what you really wanted to do?

The chances are, you probably heard a mix of all three approaches, and maybe they were all partly right. Each has their advantages and disadvantages.

Following your dreams

Let’s look at the ‘follow your dreams’ approach as it’s the one that’s touted most often. This approach can work well for those who have a strong sense of direction, even if they don’t know the exact form it will take. Some kids change what they want to be when they grow up almost as often as they change their clothes, but for others, their career path looks more obvious. Think of the kids who build model planes or pull things apart to see how they work. They often go on to be the best engineers.

Being in the drivers’ seat of your career is very empowering. When you know what the end goal is, and you really want to achieve it, you’ll keep learning, you’ll put in the long hours, you’ll do whatever it takes to get there.”

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4 essential components of effective organisational change

4 essential components of effective organisational change

“With new technologies reshaping our lives almost daily, organisations and governments alike are having to learn to deal with rapid change across many areas simultaneously. Some are handling this well and others are already struggling. So, what are they doing differently?

Those that are struggling tend to be those that are resistant to change or who simply don’t see that they have a problem. On the other hand, those that are responding positively to widespread disruption are those that have seen the need to review their core beliefs about how things should work within their organisation.”

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5 ways you can harness your consumer power

5 ways you can harness your consumer power

“Did you know that you have hidden powers?

That’s right, you can influence how governments and organisations work at the touch of a button (or a device screen).

True, we’ve been able to vote for over a century and to choose one retailer or service supplier over another. However, we’ve generally only been able to select from a limited range of options that someone else decided that they wanted to present to us. We can vote governments in and out, but we can’t change how the system works. Or can we?

Citizens and consumers in many countries can now dictate the choices we want, and we are getting results. We are the ones with the power. Here are some of the areas where we are having the biggest influence.”

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Why now is the perfect time to start your own consultancy business?

Why now is the perfect time to start your own consultancy business?

“You’ve spent most of your working life building up an impressive range of skills. You’ve got a broad knowledge base in your area of expertise and some quite specific or niche skills. Now you feel an increasing urge to do something different because you don’t want to stay in that sort of environment for the rest of your life.

Maybe you’ve earned a professional degree, but the regular job opportunities are limited due to reduced budgets or your personal situation, such as having a young family.

Or, maybe, you are passionate about a specific area, like organisational psychology, or planning events and you want to use your talents to help others, but you can’t find a role that ticks all your boxes.

So, what do you do?”

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9 top tips for finding your online business niche

9 top tips for finding your online business niche

Are you looking for a sideline business to bring in extra income or maybe one you can develop to replace your current job? If so, the online world is full of opportunities waiting for you. But, how do you know where to start? We all have some things we can either create for others or teach to others. Don’t worry if you are not a recognised ‘expert’ in any field, we’ll share some tips to help you move past that below. For now, just consider the big picture.

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Now I'm grown up, what do I want to be?

Now I'm grown up, what do I want to be?

Do you ever feel that you should have figured out what you are supposed to be by now?

Maybe you are in a job that you enjoy (or maybe not), but even so, you feel as though there is something more that you are meant to do to before you can truly feel fulfilled. The problem is that you have no idea what that ‘something’ is. Sound familiar?

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