Who really decides the content you see online?

Who really decides the content you see online?

“How do you feel about receiving targeted advertising?

Does it make your life easier or are you concerned about the possible consequences, such as a reduction in privacy?

Not sure what I mean? Let me explain.

Targeted advertising is only delivered to specific groups of potential consumers, as opposed to mass-marketing. While non-digital advertising has often been targeted, digital advertising lifts the possibilities to an astronomical level. For example, marketers might only want to promote their goods to the under 25’s or to women looking to buy a car. They do this by using information gathered from your previous searches and purchases that’s probably still sitting in your browser.”

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6 ways to refocus your mind at work

6 ways to refocus your mind at work

“The biggest challenge in the 21st Century is choice. There is too much choice … You can’t do everything. There are too many things to listen to. Too many books to read. Too many things you want to get done. Whether it’s take care of the trash, clean the house, renovate the back porch, go to the gym, go hiking, have a holiday, take care of your marriage, take care of your kids, advance your business, get some part-time education – there’s too much to do.”

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Is passion an essential job requirement?

Is passion an essential job requirement?

“Do you remember the mix of job advice you were given when you left school? Were you encouraged to pursue your dreams, to look for traditionally ‘safe’ jobs or to apply for any job going until you worked out what you really wanted to do?

The chances are, you probably heard a mix of all three approaches, and maybe they were all partly right. Each has their advantages and disadvantages.

Following your dreams

Let’s look at the ‘follow your dreams’ approach as it’s the one that’s touted most often. This approach can work well for those who have a strong sense of direction, even if they don’t know the exact form it will take. Some kids change what they want to be when they grow up almost as often as they change their clothes, but for others, their career path looks more obvious. Think of the kids who build model planes or pull things apart to see how they work. They often go on to be the best engineers.

Being in the drivers’ seat of your career is very empowering. When you know what the end goal is, and you really want to achieve it, you’ll keep learning, you’ll put in the long hours, you’ll do whatever it takes to get there.”

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4 essential components of effective organisational change

4 essential components of effective organisational change

“With new technologies reshaping our lives almost daily, organisations and governments alike are having to learn to deal with rapid change across many areas simultaneously. Some are handling this well and others are already struggling. So, what are they doing differently?

Those that are struggling tend to be those that are resistant to change or who simply don’t see that they have a problem. On the other hand, those that are responding positively to widespread disruption are those that have seen the need to review their core beliefs about how things should work within their organisation.”

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5 ways you can harness your consumer power

5 ways you can harness your consumer power

“Did you know that you have hidden powers?

That’s right, you can influence how governments and organisations work at the touch of a button (or a device screen).

True, we’ve been able to vote for over a century and to choose one retailer or service supplier over another. However, we’ve generally only been able to select from a limited range of options that someone else decided that they wanted to present to us. We can vote governments in and out, but we can’t change how the system works. Or can we?

Citizens and consumers in many countries can now dictate the choices we want, and we are getting results. We are the ones with the power. Here are some of the areas where we are having the biggest influence.”

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Why now is the perfect time to start your own consultancy business?

Why now is the perfect time to start your own consultancy business?

“You’ve spent most of your working life building up an impressive range of skills. You’ve got a broad knowledge base in your area of expertise and some quite specific or niche skills. Now you feel an increasing urge to do something different because you don’t want to stay in that sort of environment for the rest of your life.

Maybe you’ve earned a professional degree, but the regular job opportunities are limited due to reduced budgets or your personal situation, such as having a young family.

Or, maybe, you are passionate about a specific area, like organisational psychology, or planning events and you want to use your talents to help others, but you can’t find a role that ticks all your boxes.

So, what do you do?”

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9 top tips for finding your online business niche

9 top tips for finding your online business niche

Are you looking for a sideline business to bring in extra income or maybe one you can develop to replace your current job? If so, the online world is full of opportunities waiting for you. But, how do you know where to start? We all have some things we can either create for others or teach to others. Don’t worry if you are not a recognised ‘expert’ in any field, we’ll share some tips to help you move past that below. For now, just consider the big picture.

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Now I'm grown up, what do I want to be?

Now I'm grown up, what do I want to be?

Do you ever feel that you should have figured out what you are supposed to be by now?

Maybe you are in a job that you enjoy (or maybe not), but even so, you feel as though there is something more that you are meant to do to before you can truly feel fulfilled. The problem is that you have no idea what that ‘something’ is. Sound familiar?

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How to cope with situations you can’t change and change those you can

How to cope with situations you can’t change and change those you can

This simple serenity prayer is known throughout the world and resonates with people of different religions as well as those with no religion. It is believed to have been written by Reinhold Niebuhr, a famous Protestant theologian, and was adopted by the Alcoholics Anonymous organisation in the 1940’s.It’s a great reminder that we always have choices in any situation, including the choice to accept things as they are.

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The secret tool great leaders use to stay sane

The secret tool great leaders use to stay sane

When Rachael Robertson was appointed as the second female to lead the Australian expedition to Davis Station, Antarctica for a year, she turned to the first female leader, Diane Patterson, for advice. The best tip Rachael received was not one she’d expected. Diane suggested she keep a journal as a way of looking after herself, but Rachael wasn’t convinced at first. She doubted she’d have time to do anything that seemed so indulgent when she’d be in charge of over 100 people in summer and 18 people.....

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4 top tips for enhancing workplace motivation

4 top tips for enhancing workplace motivation

Do you know what motivates the people in your workplace to perform at their best? Are you happy with the general level of motivation and performance? As a leader, getting the best out of the people in your team can be a challenge. This doesn’t necessarily mean that the people in your organisation always perform poorly or that morale is low. It may just mean that performance levels are generally good, but you have a feeling that there is something preventing them from being great..... 

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Why it’s important to talk about our mental health

Why it’s important to talk about our mental health

Why is it that many of us find it so hard to talk about our health? After all, not of us have perfect bodies and we do suffer illnesses or injuries from time to time. We also suffer from mental and emotional health issues such as stress, anxiety or relationship problems. While none of these are ideal, they are part of life. So, why the taboo?

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How to discover your life’s purpose

How to discover your life’s purpose

If I asked you what your purpose in life is, what drives you, would you know the answer?

Don’t worry, you are not going to lose points if you say, “I don’t know”. You won’t be the only one either.

It’s important to note that knowing your purpose in life is not the same as knowing the career you want (although the two may overlap).

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Scott Harris - Deliberate intention

Scott Harris - Deliberate intention

For more than 20 years Scott Harris has been coaching, mentoring & speaking to individuals, businesses & large audiences to help them create great success; financially, physically & emotionally.

Having dedicated his entire adult life to growth, change, and inspiration, Scott now delivers profound powerful training, coaching & mentoring programs around the world to facilitate life-changing positive...

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Elaine Bensted - Follow your passion

Elaine Bensted - Follow your passion

Elaine Bensted is Chief Executive, Zoos South Australia commencing 3rd September 2012.  Since being in the role Elaine has led an improvement in the financial position of this conservation charity and an increase in Zoos SA membership base from 26,000 to over 43,000.  She also led the work that culminated in the release of a 20 year Master Plan for both Adelaide and Monarto Zoos in early 2015...

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Martine Letts - Changing the future outlook

Martine Letts - Changing the future outlook

Martine is an experienced executive within non-profit and international policy sectors, providing high-level expertise in public policy development, formulation and promotion both in Australia and internationally.

Martine joined the Committee in March 2016, after serving as Chief Executive Officer of the Australia.... 

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#51 Dave Malcolm - Marley Spoon Australia Co-founder - Recipe for success

#51 Dave Malcolm - Marley Spoon Australia Co-founder - Recipe for success

Episode 51  - Recipe for success

Dave is a  senior international executive and entrepreneur with a proven track record in global brand, digital & product marketing, brand communications and management. 
A thought leader, passionate about all aspects of integrated marketing, digital and social innovation and the application of emerging technologies in nurturing and growing brands.

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Why we need to reignite our curiosity

Why we need to reignite our curiosity

oung children are curious about everything. They have no preconceived notions of fear or failure. There are no limits on how much they need to know about things. Everything is new so they just take it all in and explore how things connect with each other.

At this stage, learning is entirely intrinsically motivated. As we grow we are encouraged to learn specific things receive external motivations to do so. These could be in the form of awards, assessment scores or promotions, for example. We slowly lose the ability or desire to learn things based on our own interests or curiosity.

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#50 David Johnston - Better property decisions

#50 David Johnston - Better property decisions

Episode 50  - Better property decisions

David is the founder and Managing Director of Property Planning Australia and author of ‘How to Succeed with Property to Create your Ideal Lifestyle’ and “Property for Life - Using Property to Plan Your Financial Future”. Property Planning Australia was established in 2004 – born out of David’s vision..

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Looking to the stars to explore the future

Looking to the stars to explore the future

We’ve always been fascinated by the stars and the infinite possibilities of space.

Since we first walked this earth, we’ve used mythology, astrology, religion, and the arts to study the stars and learn more about ourselves and our place in the universe. Even today, space themes continue to be popular in art forms such as the movies, literature, and music.

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