Posts in Captain of Industry
Why working for yourself gives you greater job security

David Meerman Scott makes a living by writing international bestsellers, presenting his acclaimed sales and marketing strategies to audiences of the most respected organisations and associations in 40 countries, advising exciting start-ups, and much more. He doesn’t need to worry about money.

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Joining the dots of success

“Careers and businesses don’t develop along a straight line. If you plot their milestones or turning points most would resemble a child’s join-the-dot picture with scattered points and no clear pattern. The picture doesn’t begin to emerge until you start making connections between the points.

These connections can take many real-life forms. They could include personal and business networks or linking ideas and industry fields. Sometimes the connections don’t make sense at first or they may lead to dead-ends. However, they can also lead toward rich and innovative creations.”

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Why market research is the key to brand loyalty

Your business is customer-focused, right? Everything you do is for the customer. So, why are you struggling to get them to remain loyal to your brand? The answer is simple.

If you want customers to come back, you have to give them a great experience at every level, every time.

Let’s say that again. Say it out loud if you want to.

If you want customers to come back, you have to give them a great experience at every level, every time.

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3 golden rules for effective leadership

"Do unto others as you would have them do unto you".

Matthew 7:12 NCV, see also Luke 6:31

This fundamental moral principle has appeared in many religions and cultures over thousands of years and it continues to be relevant today.

It’s a simple philosophy that we all genuinely believe we follow, but some of us are much better at it than others. This is especially true of the leaders around us and in the media. It’s not hard to see that some have become too self-absorbed to notice how their behaviour affects others. Some may never have known and others simply might not care. Yet, how leaders treat others will often determine their success.

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Disruption in healthcare advocacy – fixing an ailing system

“Tony McGinn knows how to get things done.

Through his company, MCM Entertainment, he has been a driving force behind media content production and syndication in the Australian music industry for several decades. His company created ways to create and transport several kilograms of pre-recorded large audio tape reels via courier to hundreds of radio stations across the country so that shows like Take 40 Australia could be aired at the same time each week. Then they had to collect the tapes and bring them back to start the whole process again for the next week. Later, the tapes were replaced by CDs and, eventually, by digital platforms.”

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Why It’s OK to Reinvent the Wheel

“Can you imagine what the world would be like if we never developed new ideas or new ways of doing things? We’d be right back in the pre-historic ages with no fire, tools or clothing. But even then, there were some groups who didn’t catch on. It’s hardly surprising that they weren’t the one that survived and evolved.”

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3 common job search roadblocks and how to jump them

“What do you do when you’re ready to take the next step in your career and you know exactly what you want to do, but there are too many obstacles in the way? Do you:

A: Give up and say it’s all too hard, or

B: Look for different ways to get to where you want to go?

(Hint. The answer is B.)

Sometimes it can be hard to see how you can change your situation, but if you know where to look and are prepared to step outside your comfort zone, you can still get your dream job. Let’s look at three of the most common roadblocks that might be sitting in the middle of your career pathway and how you can get around them.”

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Who really decides the content you see online?

“How do you feel about receiving targeted advertising?

Does it make your life easier or are you concerned about the possible consequences, such as a reduction in privacy?

Not sure what I mean? Let me explain.

Targeted advertising is only delivered to specific groups of potential consumers, as opposed to mass-marketing. While non-digital advertising has often been targeted, digital advertising lifts the possibilities to an astronomical level. For example, marketers might only want to promote their goods to the under 25’s or to women looking to buy a car. They do this by using information gathered from your previous searches and purchases that’s probably still sitting in your browser.”

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4 essential components of effective organisational change

“With new technologies reshaping our lives almost daily, organisations and governments alike are having to learn to deal with rapid change across many areas simultaneously. Some are handling this well and others are already struggling. So, what are they doing differently?

Those that are struggling tend to be those that are resistant to change or who simply don’t see that they have a problem. On the other hand, those that are responding positively to widespread disruption are those that have seen the need to review their core beliefs about how things should work within their organisation.”

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Elaine Bensted - Follow your passion

Elaine Bensted is Chief Executive, Zoos South Australia commencing 3rd September 2012.  Since being in the role Elaine has led an improvement in the financial position of this conservation charity and an increase in Zoos SA membership base from 26,000 to over 43,000.  She also led the work that culminated in the release of a 20 year Master Plan for both Adelaide and Monarto Zoos in early 2015...

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