Posts tagged tracking
Who really decides the content you see online?

“How do you feel about receiving targeted advertising?

Does it make your life easier or are you concerned about the possible consequences, such as a reduction in privacy?

Not sure what I mean? Let me explain.

Targeted advertising is only delivered to specific groups of potential consumers, as opposed to mass-marketing. While non-digital advertising has often been targeted, digital advertising lifts the possibilities to an astronomical level. For example, marketers might only want to promote their goods to the under 25’s or to women looking to buy a car. They do this by using information gathered from your previous searches and purchases that’s probably still sitting in your browser.”

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