Posts in Captain of Industry
How to understand workplace behaviour?

What comes to mind when you think of the term ‘psychology’?

Mental health issues? Relationship counselling? Maybe you have some sort of vague idea of what it’s all about but you aren’t really sure.

Psychology does encompass mental health and relationship issues but it is also much broader than that. It is the scientific study of the relationship between the mind and behaviour and is neither positive or negative.

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Top tips for finding your path as an entrepreneur at any age.

It’s no surprise that the struggle to find full time work with a good income is becoming increasingly challenging. The report The Dimensions of Insecure Work: A Factbook, published by the Centre for Future Work, shows that the majority of us rely on other forms of work, if we have work at all.

“The traditional employment relationship, based on permanent, full-time work with normal entitlements (such as paid leave and superannuation), has been chipped away on many sides. Today, for the first time in recorded statistics, less than half of employed Australians work in a permanent full-time paid job with leave entitlements.”

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How video directing skills can improve your business?

Have you ever fancied yourself as the next Stephen Spielberg or Baz Luhrmann? A great film director telling a great story?

Maybe yes, maybe no. The reality is that many of us have chosen different paths and developed different skill sets. However, creating quality videos is probably not one of them. Yet, there is a good chance you’ll need to start using videos soon to share your brand story and avoid being left behind by your competitors. Or, if you are using them, you’ll need to learn how to make them more effective.

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Why you need a tribe in business?

Why is it that we can feel isolated even when we are surrounded by people? We might have family and friends around us or live in the middle of a big city, yet we might find it hard to communicate with them or to find things in common.

It is the connections with others that we value the most and this is where our tribes come in. Our tribes are filled with people that we identify with and who share common interests. We can find them in all sorts of places if we care to look.

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10 steps for building a positive company culture

It doesn’t matter if you are the leader of a large organisation or you have just hired your first employee, you’ll want your team to function efficiently and harmoniously. That’s a given. Yet, this doesn’t always eventuate and you may not even know why.

When you created your business plan, no doubt you looked at sales projections, target markets, key personnel, systems and processes and much more. But, how much time did you spend planning how the people would work together?

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How to keep your two brains healthy

Did you know that we each have two brains? That’s right, the brain in our heads and the ‘brain’ that lives mainly in our gut.

This brain is called the microbiome and it is made up of many millions of tiny bacteria cells (called microbiota) that have lived happily within your body since you were born. Together, they have around the same number of cells as the rest of your body combined and weigh up to 2 kilograms.

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How to grow from adversity

In 2014, Rosie Batty became a household name in Australia following the tragic and brutal death of her son at the hands of his own father. Since then, she has championed the domestic violence cause with dignity and courage. Rosie mourns her son everyday yet she continues to speak out and fight for tougher laws and reviews around this once taboo issue.

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Why working for yourself gives you greater job security

David Meerman Scott makes a living by writing international bestsellers, presenting his acclaimed sales and marketing strategies to audiences of the most respected organisations and associations in 40 countries, advising exciting start-ups, and much more. He doesn’t need to worry about money.

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Joining the dots of success

“Careers and businesses don’t develop along a straight line. If you plot their milestones or turning points most would resemble a child’s join-the-dot picture with scattered points and no clear pattern. The picture doesn’t begin to emerge until you start making connections between the points.

These connections can take many real-life forms. They could include personal and business networks or linking ideas and industry fields. Sometimes the connections don’t make sense at first or they may lead to dead-ends. However, they can also lead toward rich and innovative creations.”

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Why market research is the key to brand loyalty

Your business is customer-focused, right? Everything you do is for the customer. So, why are you struggling to get them to remain loyal to your brand? The answer is simple.

If you want customers to come back, you have to give them a great experience at every level, every time.

Let’s say that again. Say it out loud if you want to.

If you want customers to come back, you have to give them a great experience at every level, every time.

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3 golden rules for effective leadership

"Do unto others as you would have them do unto you".

Matthew 7:12 NCV, see also Luke 6:31

This fundamental moral principle has appeared in many religions and cultures over thousands of years and it continues to be relevant today.

It’s a simple philosophy that we all genuinely believe we follow, but some of us are much better at it than others. This is especially true of the leaders around us and in the media. It’s not hard to see that some have become too self-absorbed to notice how their behaviour affects others. Some may never have known and others simply might not care. Yet, how leaders treat others will often determine their success.

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Disruption in healthcare advocacy – fixing an ailing system

“Tony McGinn knows how to get things done.

Through his company, MCM Entertainment, he has been a driving force behind media content production and syndication in the Australian music industry for several decades. His company created ways to create and transport several kilograms of pre-recorded large audio tape reels via courier to hundreds of radio stations across the country so that shows like Take 40 Australia could be aired at the same time each week. Then they had to collect the tapes and bring them back to start the whole process again for the next week. Later, the tapes were replaced by CDs and, eventually, by digital platforms.”

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Why It’s OK to Reinvent the Wheel

“Can you imagine what the world would be like if we never developed new ideas or new ways of doing things? We’d be right back in the pre-historic ages with no fire, tools or clothing. But even then, there were some groups who didn’t catch on. It’s hardly surprising that they weren’t the one that survived and evolved.”

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3 common job search roadblocks and how to jump them

“What do you do when you’re ready to take the next step in your career and you know exactly what you want to do, but there are too many obstacles in the way? Do you:

A: Give up and say it’s all too hard, or

B: Look for different ways to get to where you want to go?

(Hint. The answer is B.)

Sometimes it can be hard to see how you can change your situation, but if you know where to look and are prepared to step outside your comfort zone, you can still get your dream job. Let’s look at three of the most common roadblocks that might be sitting in the middle of your career pathway and how you can get around them.”

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Who really decides the content you see online?

“How do you feel about receiving targeted advertising?

Does it make your life easier or are you concerned about the possible consequences, such as a reduction in privacy?

Not sure what I mean? Let me explain.

Targeted advertising is only delivered to specific groups of potential consumers, as opposed to mass-marketing. While non-digital advertising has often been targeted, digital advertising lifts the possibilities to an astronomical level. For example, marketers might only want to promote their goods to the under 25’s or to women looking to buy a car. They do this by using information gathered from your previous searches and purchases that’s probably still sitting in your browser.”

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4 essential components of effective organisational change

“With new technologies reshaping our lives almost daily, organisations and governments alike are having to learn to deal with rapid change across many areas simultaneously. Some are handling this well and others are already struggling. So, what are they doing differently?

Those that are struggling tend to be those that are resistant to change or who simply don’t see that they have a problem. On the other hand, those that are responding positively to widespread disruption are those that have seen the need to review their core beliefs about how things should work within their organisation.”

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Elaine Bensted - Follow your passion

Elaine Bensted is Chief Executive, Zoos South Australia commencing 3rd September 2012.  Since being in the role Elaine has led an improvement in the financial position of this conservation charity and an increase in Zoos SA membership base from 26,000 to over 43,000.  She also led the work that culminated in the release of a 20 year Master Plan for both Adelaide and Monarto Zoos in early 2015...

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