Day 4 The future of Marketing with Mark Ritson

Welcome to The Mentor List 10 day program - Podcast pathway Program - Banner Black and white.png

Well done you've made it through the first three days.  Now before we get too deep into podcasting lets take a step back to check in with World renowned marketer Mark Ritson as he talks us through, in his very own humorous and thought provoking way the Future of Marketing.

 ADJUNCT PROFESSOR, MELBOURNE BUSINESS SCHOOL

ADJUNCT PROFESSOR, MELBOURNE BUSINESS SCHOOL

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools including London Business School, MIT Sloan, and the University of Minnesota. Widely acknowledged as one of the world's best marketing instructors.

Our Mentor List episode with Mark Ritson is our highest rating episode we have had to date.  Its a great example of an individual with a very loyal and active online following and also an individual who's story and content is engaging and delivered in a captivating way.  From an interviewee perspective 99% of my role was simply selecting and then convincing Mark to come onto the show.

WORTH A LISTEN... The future of Marketing with Mark Ritson

You can find the ful episode including show notes here https://www.mentorlist.com.au/podcast/mark-ritson-electrical-marketing-adjunct-professor-melbourne-business-school

WORTH A WATCH - Mark Ritson closing out London's Marketing Week conference 2018.


THE PLAN

  • Outcome - Get you thinking about your own brand and marketing strategy and how Podcasting can play a subset of that.
  • Purpose - To introduce you to the concept of Podcasting being a powerful tool within a marketing strategy but not the strategy in isolation.
  • Action - Listen and watch Mark Ritson
    • Listen to mark Ritson's podcast (Found above or via Link)
    • If you are looking to overachieve you can also view Marks London Marketing Week closing key note (Found above or via Link)

INSTRUCTIONS

Over the next 10 days you will receive an email each day taking you through a specific area of focus.  The first five days is designed to give you a general body of knowledge.  You will hear from Podcasting, Speaking and Marketing experts in the context of creating your very own successful Podcast show.

Each daily email will provide instructions about what the outcome, purpose and action steps are for that day.  The program is delivered through a mix of Video, Audio and practical exercises and on average will take 30 minutes to complete

If you have any questions email Dave at dave@mentorlist.com.au