Day 9 Find and convince your guests
Starting your show can be the most exciting thing on Earth, but when it comes to lining up guests, the nerves roll in. Don't worry we've all been there. But before we hit send on an email, pick up the phone we need to determine the type of guest so we make sure that we interview the right individuals into the mini series.
Become a curator
Put on your curator hat and take a really good look at your life and business life. Look back to what you came up with from Day-5 where we explored what the mini series is about. For example If the mini series is about "Personal Branding", then there could be many topics and experts to cover for example;
- The changes in marketing over time
- Speaking to a marketer working for a large brand
- Speaking to a well know public figure
- Speaking to technical experts (eg linkedIn, Speaker coaches, Branding Coaches)
- Speaking to authors on the subject...... and the list goes on..
There are two questions which we find ourselves answering with each show. Will the show be engaging for our listeners and secondly can we market this show.
- Will the show be engaging for our listeners? - This is where we will look at the expertise of a potential guest. What is the actual beliefs and is it consistent with our own brand. Do we want to be associated with the thought leadership of this guest?
- Can we market the show? - When you have a guest on the show with a large profile and following you can experience a real boost in your ability to market the show. Also look into the history of the guest, what schools, universities, clubs and companies has that person been involved with and would they be interested in cross promoting the episode. If the guest has a very small online following is there options to amplify the content through paid advertising?
The guest's you invite onto your show are individuals and profiles you are becoming publicly associated with. So if you have a "fun" brand it pays to consider the personality and profile of your guest. If your brand upholds a more "professional" image the show and guests may present in a more professional demeanour. If you have a desire to be seen as an authority in X, ten interviewing 6 experts within category X will by association build your brand as an authority in that space.
Pick and choose
You don’t want just anybody on your podcast. If someone’s been on every other show, it doesn’t mean that they’ll be right for your show. Instead of looking to have to the biggest guests on your show, find the mindset of the guests you’d like to have on. You want the person who wants to be influential to your audience in some way.
When we’re looking for guests, we ask ourselves if they are going to teach our audience, inspire them to take action, and have fun. All three of those elements make the right fit for us, but you get to decide what makes up the right fit for you and your mini series.
Cross off the following and email it through to firstname.lastname@example.org. (Again, don't worry it doesn't need to be final. Just have a go)
- Create a list of six interview guests (+2 backups)
- Decide on your first interview guest
- Schedule your first interview
Over the 10 days you will receive an email each day taking you through a specific area of focus. The first five days is designed to give you a general body of knowledge. You will hear from Podcasting, Speaking and Marketing experts in the context of creating your very own successful Podcast show.
Each daily email will provide instructions about what the outcome, purpose and action steps are for that day. The program is delivered through a mix of Video, Audio and practical exercises and on average will take 30 minutes to complete
If you have any questions email Dave at email@example.com
The 1st five days is purely educational and exploratory.