Sonia McDonald - The accidental entrepreneur

Sonia McDonald

Sonia McDonald

Sonia McDonald

The accidental entrepreneur

Sonia calls herself “The Accidental Entrepreneur” because her journey to leadership was one that she never expected to take. With an extensive career in People and Culture, her life took an unexpected turn of events when she was left a solo mother in a foreign country. Determined to make a life for herself and her daughter with little money, she started working in Leadership Development and Consulting. She decided to start a company called LeadershipHQ from a leadership blog – crazy!

Today she is now consulting, coaching and speaking around the Globe around Leadership, Neuroscience and how to build Great Organisations, Teams and Leaders. With 3 Books now in publication and more to come, Sonia is changing the face of Leadership today.

"”Talk to yourself like you would to someone you love” Brene Brown

Sonia McDonald – Her Story

Sonia McDonald took an unexpected journey into the entrepreneurial world. Her background is in Human Resources, working in various roles in Australia before her family took her to Shanghai. After working there for a while – a highly recommended experience – due to some unfortunate circumstances, Sonia found herself as a solo mum with $2,000 in the bank in a foreign country.

She decided to move back to Australia, initially continuing in her role remotely before taking up an opportunity as a Leadership Development Consultant. Admittedly she ‘faked’ her expertise when expressing interest in the role, but soon found herself utterly fascinated with leadership. She read books, watched videos, TEDtalks and work papers and thoroughly enjoyed working with different people on different projects.

As her career gravitated toward mentoring and coaching, and falling in love with inspiring and building people around her, Sonia started a blog: Leadership HQ. An incredible success story, Leadership HQ turned from a blog to a company – encompassing coaching, training, leadership programs, resources and events. Tune in to hear about this amazing transformation.

Sonia McDonald – Key Habits

Each morning, Sonia practices visualisation techniques to set her focus and priorities for the day ahead. During the day, she finds affirmations  - around confidence, significance and intellect for example – to be a useful tool to keep her present and reflective in the moment.

Sonia McDonald – Advice For Others

Sonia believes in keeping the faith, in yourself and in your dream. She advises that you take the time to think about what you actually want from life – then taking charge and making it happen.

To do this, she feels its important to understand who you are and don’t be afraid to ask others for help!

Sonia McDonald – Book Recommendations

  • Just Rock It! How To Get What You Really Want – Sonia McDonald
  • Leadership Attitude: How Mindset and Action Can Change Your World – Sonia McDonald
  • Neuroscience of Leadership – Sonia McDonald
  • The Miracle Morning: The 6 Habits That Will Change Your Life – Hal Elrod
  • Daring Greatly – Brené Brown

Sonia McDonald – Quote

Brené Brown: “Talk to yourself like you would to someone you love”

Contacting Sonia McDonald

Reach out to Sonia on her website ( or her LinkedIn profile (

You can also contact Leadership HQ through their website (, which has links to their Facebook and Twitter profiles!